NPR: Research points to how companies could make social media less addictive for teens Juries in two big cases have affirmed what research is finding: The design of social media platforms is particularly compelling and hard to resist for kids. There are growing calls to change it. Research points to how companies could make social media less addictive for teens Investopedia: Social Media Marketing (SMM): What It Is, How It Works, Pros and Cons Social media marketing (SMM) is the use of social media platforms to interact with customers to build brands, increase sales, and drive website traffic.

Understanding the Context

Social Media Marketing (SMM): What It Is, How It Works, Pros and Cons