Investopedia: Social Media Marketing (SMM): What It Is, How It Works, Pros and Cons Social media marketing (SMM) is the use of social media platforms to interact with customers to build brands, increase sales, and drive website traffic. Social Media Marketing (SMM): What It Is, How It Works, Pros and Cons WebFX summarizes 60+ social media marketing FAQs addressing strategy, platforms, content, ads, and ROI, aiding marketers and businesses alike. You’re Googling social media marketing questions at 10 p.m.

Understanding the Context

because your boss asked about ROI and you didn’t have an answer. Or maybe you’re a business owner staring at flatlined engagement, wondering ...