programmatic content - MARKETS
PulsePoint released its programmatic content marketing platform, positioning marketers to target, distribute and optimize branded articles and videos to audiences. The platform taps into PulsePoint’s ... Merlin Coutinho, head of marketing, Lemma, discusses how brands are tapping into a growing trend of dynamic audience engagement and leveraging programmatic technology to amplify user-generated content ...
Understanding the Context
ClickZ wrote today that programmatic buying and content marketing "seem like strange bedfellows in the marketing ecosystem" because the are "seemly different marketing approaches." But both happen to ... No one in programmatic advertising needs another reminder about fragmentation. This complexity stands in sharp contrast to the original promise of the open internet. Programmatic was supposed to give ...
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MM&M: Turning off programmatic ads: Why one pharma took the bold step Talk to some of the big ad-tech firms and they’ll often tout their focus on ensuring ad inventory is brand-safe. They’ll note how their content teams remove any websites that serve risky content from ... Programmatic was meant to fix media buying. It made it faster, easier to scale and easier to optimize. It also made the supply chain longer, harder to follow and, in some cases, more expensive than ...
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Through this new integration, Genius Monkey can now push impression-level data directly into CTM. As a result, CTM can identify when a user who was served a programmatic ad later visits a website and ...