Congratulations; you’ve made a sale! But in reality, the battle has just begun. What comes after you’ve made that sale?

Understanding the Context

Hopefully, more sales. That’s where upselling and cross-selling come into play. If you’ve ever been prompted to buy the bigger version of a product, then you’re familiar with the power of upselling—persuading customers to upgrade to a higher-quality, higher-cost version of a ... Marketing automation vendor Aprimo today announced a new inbound marketing solution designed for use with the Salesforce platform.

Key Insights

Aprimo Service To Sales provides customer up-sell and cross-sell ...