programmatic advertisers - MARKETS
While advertisers leverage demand-side platforms (DSPs) to set up and launch their campaigns, ad exchanges are still the backbone of programmatic ad buying. Being a marketplace connecting marketers ... “Persistent inefficiencies” within the programmatic advertising ecosystem led to $26.8 billion in wasted global ad spend in the second quarter, according to the Association of National Advertisers’ ...
Understanding the Context
While considerable improvements have been made in the efficiency of their ad spending over the past couple of years, major advertisers are losing the programmatic media-buying arms race, with the ... Online advertising is bad for users, publishers, and even advertisers. The only beneficiaries are the Big Tech platforms. We’re doing something about it.
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No one in programmatic advertising needs another reminder about fragmentation. This complexity stands in sharp contrast to the original promise of the open internet. Programmatic was supposed to give ... Forbes: How To Win The Fight Against Ad Fraud In Programmatic Advertising Ad fraud has always been an issue in digital advertising. Unfortunately, programmatic advertising is no exception.
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While programmatic providers are equipping their solutions with more and more ... Forbes: How Ad Exchanges Are Helping Small Advertisers Compete With Big Brands