FiercePharma: Hyperpersonalization, or super-targeted marketing, is a growing pharma opportunity, agency says More personalized medicines also means more personalized marketing—and the hyperpersonalization trend goes to extremes. Using advanced data and analytics, marketers can whittle down their targets and ... Simplenight has a generative AI-powered platform that leverages hyperpersonalization to transform omnichannel commerce, seamlessly integrating industries such as government, finance, travel, real ...

Understanding the Context