media planning & buying

MarketWatch: Guideline Launches Media Plan Management MCP Server, Enabling Agentic AI Workflows Across Media Planning & Buying Guideline Launches Media Plan Management MCP Server, Enabling Agentic AI Workflows Across Media Planning & Buying CHICAGO, Feb. 23, 2026 /PRNewswire/ -- NOVUS, the independent media planning and buying agency, announced today that it has been selected by A&W Restaurants to lead media planning and buying across ... Yahoo Finance: Kargo Launches Closed Beta of Project KERA, an Agentic Media Buying Platform Built for Creative Performance Initial partners are The Hershey Company, travel media network Navigator, and Wpromote, spanning brand-direct, agency-led and hybrid-buying modelsNEW YORK, (GLOBE NEWSWIRE) -- Kargo ...

Understanding the Context

Kargo Launches Closed Beta of Project KERA, an Agentic Media Buying Platform Built for Creative Performance As far as ad industry digital media-buying milestones go, Wednesday's first-ever agentic media buy may or may not be up there with the industry's first-ever digital banner ad buy, but according to its ... Demand for principal based media buying expertise is rising among the industry’s top clients despite long-held transparency concerns, according to WPP’s top execs. Speaking as the once market leading ... Campaign Asia: How this Nielsen-backed platform aims to democratise media buying for SMEs in APAC To democratise media buying for small and medium-sized enterprise (SME) businesses in Asia Pacific, Nielsen has partnered with Malaysia-based media agency Reddoor to create Adwork.io, a media buying ...