media buying agency

The Drum: Publicis takes Microsoft from Dentsu and underlines where media buying is heading Publicis takes Microsoft from Dentsu and underlines where media buying is heading USA TODAY: Clicc AI Enables Agencies to Scale Paid Media Without Expanding Media Buying Teams Clicc AI Enables Agencies to Scale Paid Media Without Expanding Media Buying Teams Marketing Dive: Principal media buying: How marketers can safeguard themselves, per ANA Markets Insider: Kargo Launches Closed Beta of Project KERA, an Agentic Media Buying Platform Built for Creative Performance Kargo today announced its closed beta of Project KERA, its new agentic media buying and creative engine, designed to transform how brands and agencies plan, create, activate, and optimize advertising ... Kargo Launches Closed Beta of Project KERA, an Agentic Media Buying Platform Built for Creative Performance Demand for principal based media buying expertise is rising among the industry’s top clients despite long-held transparency concerns, according to WPP’s top execs. Speaking as the once market leading ...

Understanding the Context

As far as ad industry digital media-buying milestones go, Wednesday's first-ever agentic media buy may or may not be up there with the industry's first-ever digital banner ad buy, but according to its ...