RiseAlive is a top influencer marketing agency in the UAE. It has successfully executed the most productive, bespoke, and performance-driven influencer marketing campaigns in the UAE. As one of the ...

Understanding the Context

For years, influencer marketing focused on awareness. Campaign reports highlighted reach, impressions and engagement, which justified spending while social platforms offered broad organic distribution ... Influencer Marketing is an industry in transition. Influencer Marketing is at an inflection point.

Key Insights

Brands are doubling down on spend and scale, with some even spending up to 50% of their marketing ... Influencer gifting is not new. What is new is how intentional it has become. In the early days of social media, gifting campaigns were a free-for-all. Brands sent products to anyone with a following ...

Final Thoughts

A decade ago, Influencer Marketing was an experimental tactic, with one-off partnerships and short-term gains. Now the channel is driving impact at every stage of the marketing funnel - from awareness ... If you are working in influencer marketing, you must have heard of the new buzzword: AI influencers. AI influencers, also known as virtual influencers, are quickly becoming one of the most ...