media buying companies - MARKETS
The Drum: Publicis takes Microsoft from Dentsu and underlines where media buying is heading Publicis takes Microsoft from Dentsu and underlines where media buying is heading The Hollywood Reporter on MSN: Billionaires want to buy media companies again after OpenAI TBPN deal Sam Altman is buying his favorite show, Larry Ellison is buying CNN to merge it with CBS News, Jamie Dimon is toying with launching a venture. It may mark a new era of vanity media owners. Demand for principal based media buying expertise is rising among the industry’s top clients despite long-held transparency concerns, according to WPP’s top execs.
Understanding the Context
Speaking as the once market leading ... Microsoft has confirmed it is ending its 12-year association with the Tokyo-headquartered firm and moving its estimated $700m global media account to Publicis. The news will come as no surprise to ...