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Victor Lee is the president of Advantage Unified Commerce. He began his career in PR and transitioned over to promotional marketing, then to digital marketing in the early 2000s. Through this time, he ...
Understanding the Context
DENVER--(BUSINESS WIRE)--Grasslands: A Journalism-Minded Agency™, an award-winning leader in cannabis and psychedelics PR and marketing, today announces its official expansion into the broader natural ... Ten years ago, the partners at our ad agency did an offsite meeting to plan our future. We were small and scrappy and talent-laden, but like the vast majority of agencies, we lacked any real point of ... Most CPG budgets now need a provable path to purchase, not just reach.
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The challenge is GCC fragmentation. Retail media, delivery apps, social commerce, and ... Compared to organizations in the retail, communications and financial services sectors that are gaining noteworthy value from advanced analytics, it is arguable whether consumer packaged goods (CPG) ... AOL: Inside CPG's AI advertising boom, from Super Bowl spots to synthetic focus groups Coca-Cola is using AI in parts of the marketing process that are invisible to consumers, such as idea generation.Faina Gurevich/Getty Images Coca-Cola's holiday ad and Svedka's Super Bowl commercial ... Inside CPG's AI advertising boom, from Super Bowl spots to synthetic focus groups