Morningstar: StackAdapt’s 2026 Programmatic Advertising Report Finds Top Marketers Are 4X More Likely to Consolidate Tech and Use AI to Drive Growth StackAdapt’s 2026 Programmatic Advertising Report Finds Top Marketers Are 4X More Likely to Consolidate Tech and Use AI to Drive Growth No one in programmatic advertising needs another reminder about fragmentation. This complexity stands in sharp contrast to the original promise of the open internet. Programmatic was supposed to give ...

Understanding the Context

StackAdapt, the leading AI advertising and orchestration platform, today released its annual State of Programmatic Advertising 2026 report, revealing that marketers who unify channels, consolidate ... Automated advertising has entered a new era. In late 2025, two developments emerged that stand to remake the programmatic advertising infrastructure: the introductions of Ad Context Protocol (AdCP) ... Programmatic advertising is, for the first time, neck and neck with the stock market.

Key Insights

“Data from Q2 2025 shows programmatic advertising revenue growth now tracks closely with S&P 500 performance, ... Warc’s The Future of Programmatic 2025 is a deep dive into three specific trends - the rise of sell-side curation, AI-powered brand safety, and the growth of programmatic out-of-home (OOH) advertising ... DIRECTV Advertising is expanding its presence in the digital out-of-home marketplace with the programmatic enablement of inventory from DIRECTV Remote, bringing premium connected TV video into more ...