Marketing Dive: Email produces strong ROI. Are marketers spending enough on it? About 73% of marketers say they get excellent or good ROI from email marketing, up from 66% last year, according to the results of Econsultancy and Adestra's "Email Marketing Industry Census 2016." ...

Understanding the Context

Online Recruitment: Top 7 Tested Strategies to Master Email Marketing for Increased ROI Forbes: Are You Seeing A Decline In Email Marketing ROI? Here's Why (And What To Do About It) Are You Seeing A Decline In Email Marketing ROI? Here's Why (And What To Do About It) Email marketing is still among the most efficient and cost-effective digital marketing avenues. It enables companies to reach their audience directly, drive product offerings, and foster long-term ...

Key Insights

MSN: How to measure ROI for digital marketing campaigns (and when you shouldn’t) How to measure ROI for digital marketing campaigns (and when you shouldn’t)