salesforce datorama - MARKETS
Software marketing company Salesforce signed an agreement to acquire Cloud-based AI marketing platform Datorama for a reported $800 million, but silence from the two companies, other than their ... Cloud computing giant Salesforce has announced its acquisition of marketing analytics platform Datorama, in a deal valued at more than $800 million. Datorama, which was founded by Israeli ...
Understanding the Context
Salesforce is launching a Datorama Marketplace to help developers create customized apps that employ the platform. And it is launching a contest to go with it. Salesforce acquired Datorama last year. Salesforces' new AI-powered integration is now available for use in the company's "Marketing Cloud" software.
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