Unilog, a provider of eCommerce solutions to midmarket businesses, announced that it has released a new eCommerce analytics offering called Site Analytics Pro. This new module provides Unilog ... Howdy!

Understanding the Context

Welcome to the AdExchanger Commerce Media weekly newsletter. I’m James Hercher, senior editor, and this week’s dispatch will examine one specific ecommerce analytics company, Triple Whale, and ... Search Engine Land: 12 new Google Analytics 4 ecommerce dimensions and metrics Everyone’s favorite new Google product, Google Analytics 4 (GA4), has just released 12 new item and event-scoped ecommerce metrics and dimensions. Why we care.

Key Insights

Ecommerce advertisers and retailers will ... Business Wire: Acosta and Content Analytics, Inc., Partner to Deliver End-to-End eCommerce Solutions SAN FRANCISCO & JACKSONVILLE, Fla.--(BUSINESS WIRE)--Content Analytics, Inc., an innovator in eCommerce management solutions, today announces a strategic partnership with Acosta, a leading sales and ... The pandemic accelerated certain types of ecommerce behavior. B2B marketers should pay attention. The pandemic forced us to drop the "e" from ecommerce.

Final Thoughts

Ecommerce is now just an essential staple of ... You should start with basic questions nuanced for products and services and for timing when the purchases occur. Doing this allows you to know what reporting is needed, and to better planning of ...