FoodNavigator: Gen Alpha and Beta: Functional food and beverage’s next big bet The functional food market is booming, and brands are turning to Generation Alpha and Beta as the next growth frontier. Opportunities, challenges and key ingredients. MSN: Could Generation Alpha reshape the economy?

Understanding the Context

Here's what it means for the rest of us Even though they're still children, Generation Alpha is already shaping what families buy and spend on, especially online. Growing up fully immersed in technology, Gen Alpha will expect flexible, ... Could Generation Alpha reshape the economy? Here's what it means for the rest of us Forbes: What Gen Alpha Priorities Reveal About The Future Of Work And Careers What Gen Alpha Priorities Reveal About The Future Of Work And Careers Forbes: How To Reach Gen-Z And Gen-Alpha On Social Media: Expert Tips AOL: Gen Alpha Doesn't Take Beauty Too Seriously—and We All Should Take Notes Gen Alpha Doesn't Take Beauty Too Seriously—and We All Should Take Notes Gen Alpha is rising as the most influential new household decision maker, in large part because of the impact they have on what, when and how their parents buy.

Key Insights

Gen Alpha (those born 2010-2024) wield ... Yahoo: Why Gen Z and Gen Alpha Are More Emotionally Aware Than Past Generations Why Gen Z and Gen Alpha Are More Emotionally Aware Than Past Generations Nielsen: Gen Alpha Leads Shift to AI-Powered Entertainment Search, Discovery and Recommendations Gracenote found that usage of chatbots for a range of purposes is gaining traction across generations, with 66% reporting increased use over the past 12 to 18 months. Among Gen Alpha, that figure ...