The upfront is back. That may sound like an oxymoron, but it appears to be the case that, after languishing last year, the upfront TV advertising marketplace is once again front-and-center with top ad ... Deadline.com: Disney Wraps Upfront With Sports Advertising Near $4B, Overall Volume Flat Disney Advertising said it’s completed its 2025-2026 Upfront with overall volume consistent with the year before, despite increased sales in sports and streaming.

Understanding the Context

As the company continues to deepen ... Yahoo: Disney Closes 2025 Upfront With Nearly $4 Billion in Sports Advertising Fears that Trump tariffs would dampen TV’s annual “upfront” advertising market appear to have been overblown — at least for those media companies with a strong sports portfolio. Fox Corp. won new ...

Key Insights

MediaPost: The Upfront Is Back: Ad Execs Say They're Returning, Will Commit More Than Half Their Total Budgets The Upfront Is Back: Ad Execs Say They're Returning, Will Commit More Than Half Their Total Budgets Add Yahoo as a preferred source to see more of our stories on Google. Mickey Mouse leading a drum line at Disney's 2025 upfronts (Photo Credit: Disney/Jennifer Pottheiser) Disney has closed its ...