Morningstar: Independent Agencies Gain Advanced Agentic Media Buying Through New PubMatic and Untapped Growth Collective Partnership Small and Independent agencies can now activate custom buyer agents within AgenticOS – providing full access to data curation, premium inventory at scale, and GPU-supported infrastructure delivering ... Independent Agencies Gain Advanced Agentic Media Buying Through New PubMatic and Untapped Growth Collective Partnership Campaign Middle East: The Alliance of Independent Agencies launches professional body in the Middle East The Alliance of Independent Agencies launches professional body in the Middle East The advertising business loves big headlines, and few have been bigger this year than the planned merger of Omnicom and IPG. Because the two networks currently manage more than 50 healthcare agencies ...

Understanding the Context

ZAWYA: The Alliance of Independent Agencies launches as a membership‑based professional body in the Middle East The Alliance of Independent Agencies Middle East has officially launched in the region as a membership‑based professional body representing and advocating for the region’s independent marketing, ...