Share of voice definition: the share of market conversation your brand owns vs. competitors. Learn how to measure SOV across social, SEO, PPC and media.

Understanding the Context

Looking for online definition of SOV or what SOV stands for? SOV is listed in the World's most authoritative dictionary of abbreviations and acronyms. A Statement of Values (SOV) is the document a business submits to its insurer listing every property and asset to be covered, along with each item’s estimated value. Insurers use it to set premiums, define coverage limits, and decide what conditions to attach to a policy.

Key Insights

Learn what share of voice means in influencer marketing, how to calculate it, and how brands use SOV to measure visibility and benchmark competitors. SOV, or Share of Voice, is defined as the proportion of total advertising or marketing communication attributed to a specific company within its industry. It serves as an indicator of a company’s visibility compared to its competitors. What Does SOV Mean? A Comprehensive Guide to Share of Voice ...

Final Thoughts

This page illustrates how SOV is used in messaging and chat forums, in addition to social networking software like VK, Instagram, Whatsapp, and Snapchat. From the table above, you can view all meanings of SOV: some are educational terms, the other are medical terms, and even computer terms.