digital video strategy

TV Technology: IAB: Digital Video to Capture 58% Share of the TV/Video Ad Spend in 2025 IAB: Digital Video to Capture 58% Share of the TV/Video Ad Spend in 2025 Los Angeles Times: Democrats’ new digital strategy tops trending charts but also draws mockery Streaming Media Magazine: Digital Video is Set to Capture Nearly 60% of All TV/Video Ad Spend in 2025, CTV Rebounds to Double-Digit Growth in 2024, According to IAB Digital Video is Set to Capture Nearly 60% of All TV/Video Ad Spend in 2025, CTV Rebounds to Double-Digit Growth in 2024, According to IAB Entrepreneur: Your Current Digital Marketing Strategy Won’t Hold Up in 2026. Here’s the New Playbook. Digital marketing is shifting from keywords to intent.

Understanding the Context

People now discover brands through AI tools, social platforms and video — not just Google. In 2026, companies must align brand presence, media ... Your Current Digital Marketing Strategy Won’t Hold Up in 2026. Here’s the New Playbook.

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Key Insights

Marketing Dive: Digital video ad spend to grow 14% in 2025: IAB Digital video ad spend is projected to hit $72.4 billion in 2025, up 14% from the $63.8 billion spent in 2024, according to new research from the Interactive Advertising Bureau (IAB). The digital ...