Publicis Groupe SA (Euronext Paris: 13057, NYSE: PUB) is the world’s fourth largest communications group, as well as world leader in media counsel and buying. Its activities span 109 countries on six continents. Group activities cover advertising, through three autonomous global advertising networks: Leo Burnett Worldwide, Publicis Worldwide, Saatchi & Saatchi Worldwide, as well as through ...

Understanding the Context

Publicis Media announced the launch of a new social marketing capability designed to offer clients a scalable, turnkey solution to manage their entire social marketing programs from ideation to activation. The offering is an evolution of Publicis Media’s existing social expertise and will live within UNIT3C, formerly a Moxie creative production unit. The creatively fortified UNIT3C ... Publicis Media lance UNIT3C, une solution unique et complète pour le ...

Key Insights