programmatic channels

adexchanger: Why Programmatic CTV Isn’t Enough: Unlocking The Full Potential Of Your TV Ad Strategy Why Programmatic CTV Isn’t Enough: Unlocking The Full Potential Of Your TV Ad Strategy No one in programmatic advertising needs another reminder about fragmentation. This complexity stands in sharp contrast to the original promise of the open internet. Programmatic was supposed to give ...

Understanding the Context

Morningstar: Growth Channel and Speedeon Announce Partnership to Enable Direct Audience Activation for Programmatic Advertising Growth Channel and Speedeon Announce Partnership to Enable Direct Audience Activation for Programmatic Advertising Seeking Alpha: Comscore 2026 State of Programmatic Report: CTV and Audio expected to drive growth with cross-channel performance measurement critical to smarter allocation across platforms NEW YORK, Jan. 20, 2026 (GLOBE NEWSWIRE) -- Proximic by Comscore (SCOR) today released its 2026 State of Programmatic Report, based on over 200 media buyer respondents, with 58% expecting their ... Comscore 2026 State of Programmatic Report: CTV and Audio expected to drive growth with cross-channel performance measurement critical to smarter allocation across platforms