marketing productivity metrics

adexchanger: How Vanity Metrics Stole Marketing’s Credibility – And How CMOs Can Get It Back How Vanity Metrics Stole Marketing’s Credibility – And How CMOs Can Get It Back With marketing automation, you can easily manage the targeting, timing, and content of your outbound marketing messages in response to prospects’ actions and behaviours. The trouble with metrics is ... MSN: How to track the metrics that matter in your marketing funnel Newsweek: Understanding a Marketing Campaign’s Success Goes Deeper Than the Easy Metrics Marketing: Seven 'Smarketing' Metrics You Should Be Tracking to Align Marketing and Sales Seven 'Smarketing' Metrics You Should Be Tracking to Align Marketing and Sales Vanity metrics have been a sugar rush for marketers for nearly two decades, but they’re ultimately unsatisfying.