General Motors’ second quarter earnings announcement included positive news about the automaker’s loyalty program and subscription software offerrings. GM Rewards is poised for growth with the program ... USA Today: What are the best rewards credit cards and travel loyalty programs?

Understanding the Context

Although more than half of the top 50 grocery chains today have card-based loyalty marketing programs, many retailers have yet to connect to the missing link that make these programs profitable and ... The biggest U.S. airlines make billions of dollars from their loyalty programs and branded credit cards, which some analysts believe are now essential to the businesses. By Niraj Chokshi ...

Key Insights

As CTO of Engage People Inc. Len Covello helps companies differentiate loyalty programs to deliver a better experience for their customers. With summer travel in full swing, frequent flyer loyalty ... Travel can be expensive, but those availing themselves of the best loyalty and rewards programs are offered plenty of opportunities to earn free or discounted travel and hotel rooms through everyday ... Loyalty is a key driver for any enterprise that depends on repeat business.

Final Thoughts

Restaurants, retail stores, salons and a wide range of businesses leverage loyalty programs to keep customers coming back ... A bump in credit card rewards can be particularly lucrative for PNC customers with significant amounts saved with the bank. To enroll for the program, you must have a three-month average balance of ...