CRM projects have earned a notorious reputation for being difficult and expensive. Despite endless statistics and discussion of the topic, many of these projects come in late or over-budget. Related: ...

Understanding the Context

techtimes: Managing Your Projects and Customers: The Benefits of Integrated CRM and Project Management Software Managing Your Projects and Customers: The Benefits of Integrated CRM and Project Management Software CRM consultant Douglas Turk, in a recent interview with Computerworld, explains the drivers behind the “verticalization” of CRM, the downsides and why so many CRM projects fail. Turk is an executive ... AOL: The challenges of transitioning from spreadsheets to CRM for sales and marketing teams Nutshell reports that transitioning from spreadsheets to CRM can be challenging due to data quality issues, longer timelines, and team adoption hurdles. The challenges of transitioning from spreadsheets to CRM for sales and marketing teams CRM implementations are like any other project that involves managing resources available and satisfying the stakeholders.

Key Insights

So what can be done to better the chances of the success of a CRM system ...