ipg agency - MARKETS
Digiday: How Omnicom’s purchase of IPG changes the notion of an agency holding company Omnicom’s proposed acquisition of IPG, announced last month, would make it the world’s largest agency-holding company, with $25 billion in annual ad revenue and over 100,000 employees. The deal aims ... How Omnicom’s purchase of IPG changes the notion of an agency holding company Initiative also Named Global Media Agency of the Year by Adweek New York, NY, (GLOBE NEWSWIRE) -- Interpublic Group (NYSE: IPG) today announced that three of its agencies were honored ...
Understanding the Context
Interpublic announced today that it has sold its digital agency Huge to AEA Investors, a global private investment firm. IPG noted Huge is being merged with another AEA unit Hero Digital. Terms of the ... Seeking Alpha: T-Mobile Advertising Solutions Announces Major Agency Partnership with IPG Mediabrands Marketing Dive: How indie agencies could benefit as Omnicom’s mega-deal for IPG shakes up adland Marketers are still processing the news that Omnicom Group will acquire Interpublic Group of Companies (IPG), a $13 billion-plus deal that will create the industry’s largest ad-holding group and ...