geofencing agencies - MARKETS
MSN: A Home Tech Trick Called Geofencing Is Changing How People Use Devices There's a feature hidden away in the settings of home security systems and smart device apps that doesn't get nearly enough attention. It's called geofencing, and it does way more than track your ... A Home Tech Trick Called Geofencing Is Changing How People Use Devices Geofencing was invented in the early 1990s and patented in 1995 by American inventor Michael Dimino, using the first-of-its-kind GPS and GSM technology for a tracking system to locate objects anywhere on the globe from a remote location.
Understanding the Context
Geofencing enables marketers to target prospects with engaging messages and attractive offers. It can improve customer engagement because geofencing can target a specific demographic within a defined geographical area that's further filtered using targeted criteria. Geofencing is when someone (whether it's you, a company, or something else) uses GPS to establish invisible, virtual boundaries. Then, depending on the service or app for which the geofence is set, you'll be able to—or even be unable to—access certain features.
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Key Insights
What Is Geofencing? Geofencing is a digital technology that establishes virtual boundaries around a specific geographical area. It's like drawing an invisible fence on a map around a place, such as a coffee shop, a park or an entire neighborhood. Learn what geofencing is, how it works, and how businesses use it for arrivals, alerts, site activity, and asset control. Includes real examples and setup tips.