If your business is struggling to manage customer profiles and customer master data across different departments, Customer Master Data Management (CMDM) solutions could be the answer. These tools ... Customer data management is undergoing a rapid transformation, driven by a new wave of tools and technologies designed to handle the growing complexity of data ecosystems.

Understanding the Context

In 2025, businesses are ... PureCars, the leader in customer data management and advertising solutions for automotive, today announced its acquisition of Kansas City-based AutoAlert, the leading provider of automotive data ... Forbes: Signs Your Business Needs Customer Master Data Management Strategy And Application In today's customer-centric business environment, organizations are dependent on rich, highly accurate customer data to enhance relationships, personalize experiences and drive growth. However, many ...

Key Insights

Hightouch released Adaptive Identity Resolution on July 1, a new capability for its warehouse-native Customer Data Platform. The technology aims to help brands unify fragmented customer data across ... Customer data platforms (CDPs) first gained popularity among marketing users as the technology tackled the marketing function’s complex customer data management challenges. These challenges included ... US-based M&T Bank has chosen Amperity platform, an AI-driven customer data cloud, to unify customer data across its operations.

Final Thoughts

This collaboration aims to enhance the bank's customer data capabilities ...