broadcast ads - MARKETS
Radio Ink: Cumulus Has 13% Broadcast Ad Dip In ‘Frustratingly Difficult’ Q2 Market volatility defined Cumulus Media’s Q2 earnings call. As broadcast revenue slides by double digits, losses have narrowed, and long-term stability is the goal as the company confronts core ... German hard discount food retailer Lidl announced Thursday it would halt spots on broadcast television in France, where it is one of the country's top advertisers.
Understanding the Context
The move comes half a year following ... Broadcast radio inventory is coming to programmatic. Viant struck a deal with iHeartMedia and its Triton Digital advertising platform that will make iHeart’s broadcast radio inventory available ... TMCnet: Locality Acquires Deben to Advance Data-Driven Broadcast Planning and Accelerate Cross-Platform Local TV Strategy The acquisition strengthens how broadcast advertising is planned and measured and supports a more unified approach to cross-platform campaign execution.
Image Gallery
Key Insights
NEW YORK, / ... Locality Acquires Deben to Advance Data-Driven Broadcast Planning and Accelerate Cross-Platform Local TV Strategy Despite the hype about streaming services, traditional broadcast television still dominates advertising dollars. This year, advertisers will spend $139 billion on "linear" TV—where viewers watch ...