Microsoft is winding down its demand-side platform (DSP), “Microsoft Invest” and named Amazon DSP as its preferred partner. But Microsoft is not the only big tech company putting its trust in Amazon. Earlier this month, iHeartMedia joined a growing roster of major audio companies now selling inventory through Amazon DSP, including Cox Media Group, Spotify, and SiriusXM, raising a question for ...

Understanding the Context

MSN: Roku Partners With Amazon Ads: Should You Buy, Sell or Hold the Stock? Roku ROKU has partnered with Amazon AMZN Ads to launch a new integration that could reshape how advertisers reach Connected TV (CTV) audiences. Through Amazon DSP, advertisers can now access an ... Roku Partners With Amazon Ads: Should You Buy, Sell or Hold the Stock?

Key Insights

One of Amazon's delivery contractors based in the Williamsport area has announced it is exiting that Amazon partnership. Radio Ink: Friend or Foe? Amazon’s Audio Ambitions Reach the Radio Dial Spotify competes directly with Amazon Music for subscribers and ad dollars — but now Spotify is teaming up with a different division of the ecommerce giant in an effort to amp up programmatic ...