Connecticut Post: A Simple, 4-Step Blueprint for Building Rapport in B2B Sales All salespeople have heard the term "build rapport" more times than they can count, and for good reason: Rapport is a critical element of any sale. But if your competitors are already doing it, and ... Rapport is vital for fostering and maintaining social and business relationships.

Understanding the Context

Nonverbal rapport building techniques have been extensively discussed and researched. However, the nonverbal cues that ... Sellers had plenty of opportunities to connect and build relationships with prospects pre-Covid. Lunches.

Key Insights

Dinners. Happy hours. Conferences. Sporting events. Site visits.

Final Thoughts

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