xmas advertising - MARKETS
The Notebook, where the City’s movers and shakers have their say. Today it’s Ogilvy’s Amelia Torode For those involved in UK advertising, Christmas is our Super Bowl, when ads become central to ... Advanced Television: Analysis: 2025 Xmas ads less likely to trigger festive cravings This Christmas, major brands in the UK are spending more than £10 billion on advertising.
Understanding the Context
And to justify the big spend, they are using sophisticated emotional marketing strategies to capture attention ... WKRG: Lamar Advertising shops in Mobile, Pensacola for Magical Christmas Toy Drive Xmas (also X-mas) is a common abbreviation of the word Christmas. It is sometimes pronounced / ˈɛksməs /, but Xmas, and variants such as Xtemass, originated as handwriting abbreviations for the typical pronunciation / ˈkrɪsməs /. But what about ‘ Xmas ’?
Image Gallery
Key Insights
Lots of people think this is just a modern-day abbreviation – but it actually dates back to the 16th century! The ‘X’ is said to represent the Greek letter ‘Chi’ – the first letter in the Greek word for Christ, Χριστός (pronounced ‘ Christos’).