Your current research focuses on subscription businesses and the importance of customer capital. What is that, and why is it important for the economy? We often think of firm value as coming from ...

Understanding the Context

Today’s economy and business markets are competitive and challenging, and retaining customer base is important to a business. Glenn Muske, Oklahoma State University Cooperative Extension interim ... CMS Wire: Why Building Long-Term Customer Relationships Is More Important Than Ever SFGate: Why the First Call From a Customer Is the Most Important Retail TouchPoints: Vulnerability – The Most Important Customer Trait Brands Don’t Know They’re Missing Vulnerability – The Most Important Customer Trait Brands Don’t Know They’re Missing ZDNet: The most important customer service qualities in the next normal: Expertise, empathy, and speed The most important customer service qualities in the next normal: Expertise, empathy, and speed