There are many kinds of salespeople in marketing. Some are more successful than others, but in my mind the most successful ones are what many refer to as the "solution sellers." Solution selling is an ... The mantra of selling solutions has taken enterprise software by storm and nowhere is this more prevalent than CRM.

Understanding the Context

Honestly, it seems like the more challenging and difficult it is to sell into ... Business Wire: Sales Performance International Announces Solution Selling® Online Sales Training Program CHARLOTTE, N.C.--(BUSINESS WIRE)--Sales Performance International (SPI), a global sales training and performance improvement firm, announced today the launch of its Solution Selling® Online Sales ... It is stunning to realize that the ideas and practices of consultative selling and the solution sale have been around for more than four decades. As “selling solutions” and “consultative selling” ...

Key Insights

The idea that solution selling is dead is a popular talking point these days. Unfortunately, if you’ve abandoned the tactic based on that opinion, then you’ve been sorely misled. The catchphrase is ... A career in sales can be difficult yet rewarding. Those interested in a sales career have numerous choices regarding the types of products to sell.

Final Thoughts

Likewise, businesses engaged in selling products ... It’s all about objectives, perspectives and belief. If you get compensated one way or another to persuade people to buy things that you’re not 100% committed to, you’re selling. It’s a job. If you ...