Discover the five things the event experts at Cvent always do to optimize their time at industry events and ensure a positive ROI from the tradeshows they attend. Join us to learn how you can use ... After a couple of years online, most marketers are thrilled at the idea of getting back to in-person events.

Understanding the Context

Tradeshows in particular are ideal for generating leads and growing relationships the way ... Explore upcoming trade shows and events across the United States with The Tradeshow Calendar. Cobb Tradeshow is a curated fashion event produced by the Atlanta Apparel Exhibition Group. The show takes place at the world - class Cobb Convention Center Atlanta offering a convenient location close to shopping, dining and affordable accommodations.

Key Insights

From renting floor space to designing and building your booth, the costs involved in exhibiting at a tradeshow can quickly add up. Even a small tradeshow can cost your business a five-figure sum, ... It’s no secret participating in trade shows is costly. Years ago, marketers could take a vague stance on ROI for such an investment. There were classic assumptions that booth size, presentation slots, ...

Final Thoughts

While planning for a trade show, exhibitors should take the time to set up a proper framework to gauge and maximize the results of their trade show program and overall trade show ROI. According to a ... You’ve been asked the same question time and time again: “What’s the ROI from our trade show program?” You grit your teeth, take a deep breath, force a smile on your face,and answer, “I don’t know.” ...