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TV News Check on MSN: Sony Pictures Television ad sales targets 2026 upfronts with originals, branded content Sony Pictures Television (SPT) Advertiser Sales is heading into the 2026 Upfronts with a focus on collaborative integrations and a high volume of original programming. The network is highlighting its ... Sony Pictures Television ad sales targets 2026 upfronts with originals, branded content Despite the hype about streaming services, traditional broadcast television still dominates advertising dollars.
Understanding the Context
This year, advertisers will spend $139 billion on "linear" TV—where viewers watch ... YouTube TV has launched a new feature that makes ads longer and prevents users from skipping them. Google is reportedly rolling out new 30-second unskippable spots on its television app. In simpler ...
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