The Social Selling Index score was previously only be available to those who subscribed to the LinkedIn Sales Navigator tool. In a change of strategy LinkedIn has now opened up the opportunity for ... Forget likes, your Social Selling Index score is what really matters.

Understanding the Context

If you’re still obsessing over likes and follows on LinkedIn, it’s time to shift your focus. Instead of calculating your impact ... LinkedIn has launched a data-driven score tool called Social Selling Index (SSI) which gives members new insights into how well they’re promoting their professional brand and company on the network. Brands of all sizes and in every industry are turning to social selling strategies to increase sales and build stronger customer connections.

Key Insights

According to LinkedIn, 78 percent of social sellers ...