B2B Marketing Magazine: Nielsen puts social media monitoring service into joint venture Business information provider Nielsen and management consulting firm McKinsey have together created social media monitoring company NM Incite. It is designed to advise senior executives and help ... For an agency to be at the top of its social media game, tracking trends is an important part of the strategy.

Understanding the Context

Behind every tweet, Facebook update and Instagram post, there's a desire to connect with ... Author: Clip NewsFor many years, monitoring the competition relied on limited information sources: advertising campaigns, Press Releases, corporate announcements, or media reports. Today, however, a ... The Conversation: Always watching: How ICE’s plan to monitor social media 24/7 threatens privacy and civic participation ICE’s surveillance gaze is likely to sweep across millions of people’s social media posts.

Key Insights

Westend61/Westend61 via Getty Images When most people think about immigration enforcement, they picture ... Always watching: How ICE’s plan to monitor social media 24/7 threatens privacy and civic participation Forbes: The Digital Pulse: Tracking Social Media And News For Risk Management