self-serve programmatic platform

exchangewire.com: Digest: WPP Courts Advertisers with Self-Serve Platform Launch; Comcast Linear TV Goes Programmatic; The Observer Signs AI Deal In today’s Digest, we look at WPP launching a self-serve version of its ad platform, Comcast bringing biddable and programmatic to its linear TV offering, and The Observer signing a deal to appear on ... Digest: WPP Courts Advertisers with Self-Serve Platform Launch; Comcast Linear TV Goes Programmatic; The Observer Signs AI Deal KELOLAND News: Alliant Partners with StackAdapt, Giving Self-serve Programmatic Advertisers Access to Audience-First Data Alliant Partners with StackAdapt, Giving Self-serve Programmatic Advertisers Access to Audience-First Data adexchanger: Jounce Partners With Self-Serve Buying Platform AdLib To Block MFA By Default Good news for the MFA averse: Buy-side platforms can block made-for-advertising sites by default – if they want to, that is. AdLib, a self-serve buying platform that connects to DSPs, announced a ...