Buying Informatica helps Salesforce expand data management tools Deal allows Salesforce to tighten control over how its data is managed and used Salesforce races to embed generative AI deeper into its ... Salesforce may be making a bid to extend its reach in data management. Late last week, The Wall Street Journal reported that the software-as-a-service provider was in “advanced talks to acquire ...

Understanding the Context

Plauti's acquisition of Super Round Robin brings advanced record routing to its Salesforce data management suite, enhancing automation and efficiency. Integrating Super Round Robin into our suite ... Reuters: Salesforce to buy Informatica for $8 billion to bolster AI data tools Salesforce to buy Informatica for $8 billion to bolster AI data tools “Together, Salesforce and Informatica will create the most complete, agent-ready data platform in the industry,” said Salesforce CEO Marc Benioff. Salesforce is acquiring cloud data management star ...

Key Insights

Salesforce has acquired Own Company, a New Jersey-based provider of data management and protection solutions, for $1.9 billion in cash (after subtracting the value of shares Salesforce already owns). Salesforce is on a buying spree. After snatching up data management firm Own earlier in the month, Salesforce today announced its plans to buy Zoomin, an enterprise knowledge platform. Zoomin — which ...