puffery advertising examples - MARKETS
This is the best newspaper column ever written. The best column ever? Does that sound a bit bold?
Understanding the Context
This statement is an example of what is called “puffery.” Puffery claims are made in advertising and ... Definition of 'puffery' puffery in American English (ˈpʌfəri ) noun exaggerated praise, as in advertising Puffery in advertising refers to exaggerated claims that are not meant to be taken literally, often tolerated within legal frameworks. Generally, puffery is not considered illegal because it is recognized as obvious exaggeration, rather than misleading or false advertising. puffery (ˈpʌfərɪ) n, pl -eries (Marketing) informal exaggerated praise, esp in publicity or advertising PUFFERY definition: undue or exaggerated praise.
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Key Insights
See examples of puffery used in a sentence. The meaning of PUFFERY is exaggerated commendation especially for promotional purposes : hype. The United States Federal Trade Commission (FTC) defined puffery as a "term frequently used to denote the exaggerations reasonably to be expected of a seller as to the degree of quality of his product, the truth or falsity of which cannot be precisely determined." Advertisers use a great deal of puffery. Statements made in an explicitly joking manner are not puffery. Puffery does not affect the buying behavior of consumers.