publishers using attention metrics for outcome-guaranteed ad products

Quality Attention™ Provides Publishers and SSPs with Actionable Attention Metrics that Enable a Greater Demonstration of Value to Advertisers NEW YORK, Oct. 3, 2024 /PRNewswire/ -- Integral Ad Science ... Attention metrics’ play to replace viewability is inching closer to reality.

Understanding the Context

And using attention for ad targeting could help advertisers avoid undesirable ad inventory that games viewability. Seeking Alpha: IAS EXTENDS QUALITY ATTENTION™ PRODUCT TO PUBLISHERS TO DRIVE YIELD AND MAXIMIZE REVENUE IAS EXTENDS QUALITY ATTENTION™ PRODUCT TO PUBLISHERS TO DRIVE YIELD AND MAXIMIZE REVENUE DoubleVerify (DV), the software platform for digital media measurement, data, and analytics, has announced the launch of DV Attention for Publishers. This innovative solution sets a new standard in ... Business Wire: DoubleVerify Unveils Attention Offering for Publishers, Raising the Bar for Performance Optimization and Transparency NEW YORK--(BUSINESS WIRE)--DoubleVerify (“DV”) (NYSE: DV), the leading software platform for digital media measurement, data, and analytics, today announced the launch of DV Attention for Publishers.