FiercePharma: Craig Romanok follows Omnicom-to-Publicis path, taking up chief commercial officer post at Digitas Craig Romanok follows Omnicom-to-Publicis path, taking up chief commercial officer post at Digitas MediaPost: Digitas Goes For 10 Digits, Publicis Pays $1.3 Billion To Bolster Digital Roster Publicis' acquisition of Digitas offers a rare glimpse into the real market value of pure-play digital agencies. At $1.3 billion, the cash deal represents a 23.5% premium over what Digitas shares had ... Digitas Goes For 10 Digits, Publicis Pays $1.3 Billion To Bolster Digital Roster NEW YORK, Jan.

Understanding the Context

27, 2025 /PRNewswire/ -- Publicis Health has made key leadership appointments at Digitas Health, reaffirming the agency's position as a leader in the healthcare marketing industry and ... With a creative now leading the agency as president, it’s fitting that Digitas Health views 2024 as its creative renaissance. After serving as chief creative officer for the past six years, Publicis ... Publicis Health has snapped up another Omnicom Health Group executive.

Key Insights

Six months after Matt McNally, formerly the chief executive of OHG, took up the global CEO post at Publicis, ex-OHG Chief ...