psychographics in business - MARKETS
techtimes: Shattering 3 Common ABM Myths to Break into the B2B Market with Psychographics Shattering 3 Common ABM Myths to Break into the B2B Market with Psychographics Psychographics are applied to the study of cognitive attributes such as attitudes, interests, opinions, and belief, as well as the study of overt behavior (e.g., activities). [13] Psychographics are the psychological and cognitive attributes of a consumer that reveal their beliefs, values, and goals. In marketing, psychographics are used in conjunction with demographics to understand and market to consumers' purchasing habits.
Understanding the Context
What Is Psychographics? Psychographics definition refers to the qualitative study of consumers based on psychological attributes, such as values, desires, goals, interests, and lifestyle choices. While demographics explain who your buyer is, psychographics explain why they buy. Learn all about psychographics, including how it differs from demographics, its uses in marketing and six psychographics examples to apply toward segmentation.
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Key Insights
Psychographics goes beyond basic demographic information, seeking key psychological and psychosocial insights that drive consumer behavior. These insights guide product development and marketing strategies to ensure they’re relevant to a target market's desires and other internal motivators. What are psychographics? Psychographics is a method of understanding people based on their attitudes, beliefs, interests and lifestyle choices. Understanding what makes your target audience tick is key to crafting campaigns that resonate and convert.