programmatic vs direct

MediaPost: Is Direct Programmatic Lining Them Up For Private Mobile RTB Conversion? Adform, a Denmark-based demand-side platform (DSP), on Wednesday announced it has launched a programmatic direct buying platform dubbed “Automated Guaranteed.” Programmatic direct trading allows ... Retail TouchPoints: World Of Watches Clocks In 59% Response Rate With Programmatic Direct Mail World of Watches wanted to influence its customers without getting lost in the traditional direct mail and digital channel noise.

Understanding the Context

The company teamed up with PebblePost and used its Programmatic Direct ... World Of Watches Clocks In 59% Response Rate With Programmatic Direct Mail The ultimate in convenience or a set of tools and platforms that will take the media industry on the much-feared race to the bottom -- it's been hard to know what the outcome of programmatic and ... DMNews: Programmatic’s biggest loyalty test: when your brand decides it can do it alone Owning your programmatic stack means nothing if you haven't first rebuilt the institutional knowledge that keeps it alive.