programmatic video ad buying

Programmatic was meant to fix media buying. It made it faster, easier to scale and easier to optimize. It also made the supply chain longer, harder to follow and, in some cases, more expensive than ...

Understanding the Context

AdExchanger: Programmatic Video’s Waste Problem Is A Growth Lever – If We Choose To Pull It It’s widely reported that anywhere from 20% to 30% of programmatic video spend is lost due to supply-side misrepresentation, invalid traffic and low-quality inventory. That’s billions in wasted ad ... Programmatic Video’s Waste Problem Is A Growth Lever – If We Choose To Pull It Milwaukee Journal Sentinel: Advanced Curation Officially Launches AI-Powered Deal ID Platform to Streamline Programmatic Media Buying Advanced Curation Officially Launches AI-Powered Deal ID Platform to Streamline Programmatic Media Buying Campaign Asia: Programmatic mobile buying rises sharply in SEA, for good reasons: TubeMogul CEO Programmatic mobile buying rises sharply in SEA, for good reasons: TubeMogul CEO MarketWatch: Largest Point Of Care Network Expands Its Capabilities To Include Programmatic-Buying With New Offering, PatientPoint Health Audiences Largest Point Of Care Network Expands Its Capabilities To Include Programmatic-Buying With New Offering, PatientPoint Health Audiences The Palm Beach Post: Advanced Curation Officially Launches AI-Powered Deal ID Platform to Streamline Programmatic Media Buying