Morningstar: Independent Agencies Gain Advanced Agentic Media Buying Through New PubMatic and Untapped Growth Collective Partnership Independent Agencies Gain Advanced Agentic Media Buying Through New PubMatic and Untapped Growth Collective Partnership Kargo today announced its closed beta of Project KERA, its new agentic media buying and creative engine, designed to transform how brands and agencies plan, create, activate, and optimize advertising ... MarketWatch: Mediaspace Health Launches to Deliver Innovative Media Strategies for Agencies, Pharma and Healthcare Brands MINNEAPOLIS, /PRNewswire/ -- Leading independent media planning and buying agency Mediaspace Solutions today announced the launch of Mediaspace Health, a new full-service media company ... Mediaspace Health Launches to Deliver Innovative Media Strategies for Agencies, Pharma and Healthcare Brands Marketing Dive: Principal media buying: How marketers can safeguard themselves, per ANA Principal media has become a bigger focus for media agencies, particularly large ones within ad-holding groups that transact substantial publisher deals.

Understanding the Context

The practice entails agencies purchasing media ...