Marketing: Sales and Marketing Alignment Insights, Strategies, and Success Indicators: Matt Heinz on Marketing Smarts [Podcast] Sales and Marketing Alignment Insights, Strategies, and Success Indicators: Matt Heinz on Marketing Smarts [Podcast] B2B Marketing Magazine: How Korn Ferry is putting podcasts at the center of its marketing strategy, with CMO Jill Wiltfong In this week’s episode of the B2B Marketing Podcast, we explored how Korn Ferry has taken podcasts from an experiment to a central part of the company's marketing strategy, leveraging the journalism ... How Korn Ferry is putting podcasts at the center of its marketing strategy, with CMO Jill Wiltfong Yahoo Finance: MDCE's Snapshot Recipes App Scales Marketing Strategy Beyond Initial Podcast Deals with Expanded iHeart Campaign MDCE's Snapshot Recipes App Scales Marketing Strategy Beyond Initial Podcast Deals with Expanded iHeart Campaign The funnel is no longer split horizontally between marketing and sales duties, explains podcast guest Matt Heinz. Times have changed.

Understanding the Context

"It would be easy if we could go back to the days where we said ...