USA TODAY: Clicc AI Enables Agencies to Scale Paid Media Without Expanding Media Buying Teams Clicc AI Enables Agencies to Scale Paid Media Without Expanding Media Buying Teams Forbes: How Paid Media Can Be A Viable Shortcut When Expanding To New Markets How Paid Media Can Be A Viable Shortcut When Expanding To New Markets Search Engine Land: ChatGPT ads collapse the wall between SEO and paid media Searchenginejournal.com: The Halo Effect: Your Paid Media Went Offline, Can You Survive Without It? Hello, my fellow digital marketers! This study was born out of a question that gave me a combination of irritation and renewed curiosity: β€œIf I turned off all paid media, would my business actually ...

Understanding the Context

The Halo Effect: Your Paid Media Went Offline, Can You Survive Without It? Search Engine Land: The in-house vs. agency debate misses the real paid media problem For years, conversations about paid media have revolved around one question: should companies build in-house teams or outsource to agencies? That debate makes sense, but it misses the real issue.

Key Insights

The ...