marketingtechnews.net: Case study: How Gram Games used a mobile marketing platform to draw in new users It often takes a partnership to make a good thing great. For our company, a creator of mobile games, collaborating with a savvy mobile marketing platform resulted in not one, but two games we were ... Case study: How Gram Games used a mobile marketing platform to draw in new users PlayPhone has acquired mobile social marketing firm SocialHour for $51.5 million in stock, VentureBeat has learned.

Understanding the Context

Ron Czerny, chief executive of PlayPhone, confirmed the non-cash transaction in an ... Thanx, the leading loyalty platform for restaurant guest loyalty and engagement, and Attentive, the AI-powered mobile marketing platform known for its unparalleled SMS messaging performance, announced ... Pocket Gamer.Biz: PlayHaven opens mobile marketing platform up to iOS publishers and third-party providers There's no doubt marketing on iOS apps is becoming a far more open business than it was even a few months ago. Following similar moves taken by some of the biggest ad networks, mobile marketing ...

Key Insights

PlayHaven opens mobile marketing platform up to iOS publishers and third-party providers MSN: 10 Mobile Device Marketing Strategies for Your Small Business - MSN Partnership unlocks access to one of the world’s most powerful mobile platforms, enabling Stagwell clients to reach audiences with greater precision and efficiency NEW YORK CITY, NY / ACCESS Newswire ...